Case Studies

Selected work, in detail.

A closer look at the brief, the process, and the result behind six projects — from broadcast TV ads to CTV performance creative and SaaS explainers.

Brand Film

Al-Futtaim Brand Film

Challenge

Translate a large, multi-sector brand's identity into a single cohesive film that communicates scale and craft without feeling generic.

Process

Storyboarding, motion graphics, and 3D elements in Cinema 4D and After Effects, built around a considered pacing that lets the visuals carry the story.

Result

A polished brand film used across the client's digital and corporate channels.

TV Commercial

ElAhly Tamkeen — Ramadan TV Ad

Challenge

Deliver a broadcast-ready TV commercial for a high-visibility Ramadan campaign, on a tight seasonal timeline.

Process

Full motion graphics production from concept to final delivery, built to hold up on broadcast screens alongside premium TV content.

Result

A broadcast TV spot aligned with the campaign's seasonal messaging and timeline.

Product Campaign

Sealy Product Campaign

Challenge

Present product features in a way that feels premium rather than like a spec sheet.

Process

Motion graphics and product-focused animation designed to highlight key features clearly within a short runtime.

Result

A clean, feature-led product campaign video for digital and social use.

CTV Performance Creative

ArabyAds CTV Video

Challenge

Design a performance-oriented creative for Connected TV — a format that demands broadcast-level polish but still needs to perform against measurable outcomes.

Process

Built as part of ongoing performance marketing production, with pacing and typography sized for a big screen, distinct from social-first UGC formats.

Result

A CTV-native creative used within a broader performance campaign.

SaaS Explainer

Welab SaaS Explainer

Challenge

Explain an abstract software product clearly to a non-technical audience in under two minutes.

Process

2D motion graphics and UI-style animation used to visualize the product's workflow step by step.

Result

A clear, concise explainer video used in Welab's sales and marketing funnel.

App Promo

TireEX App Promo

Challenge

Promote a tire delivery app in Saudi Arabia in a way that makes the convenience of the service immediately obvious.

Process

App promotion video combining UI walkthroughs with motion graphics to show the ordering flow end to end.

Result

An app promo video used across TireEX's launch marketing.

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