Writing on motion design, video production, and how AI tools fit into a real production pipeline.
I've been in motion design for over 7 years, and the last two have changed how I work more than the previous five combined. Not because After Effects or Cinema 4D got replaced — th…
For the first few years of my career, I was a 2D motion designer. After Effects was home. Cinema 4D felt like a different discipline entirely — cameras, lighting, materials, render…
Somewhere around video 200, I stopped thinking about motion design as "making something look good" and started thinking about it as "making something that works." That shift is the…
Most people outside performance marketing assume a "video ad" is one thing. After 150+ campaigns, I can tell you it's at least two completely different design problems, and treatin…
Seven years in, After Effects is still where 90% of my actual craft happens — the AI tools, the 3D work in Cinema 4D, all of it eventually funnels back into AE for the final assemb…
I hear this question a lot, usually with some anxiety behind it: is AI going to replace motion designers? After two years of using these tools daily in a real production pipeline —…
After 150+ campaigns, I've stopped trusting my gut on what will perform and started trusting the tests. That's not a comfortable thing to admit as a designer — you spend years buil…
I rebuilt my portfolio from scratch aiming specifically at remote, international clients and employers, and it taught me a few things most "portfolio tips" articles don't mention.
Lottie was the tool that first made me think seriously about UI/UX, not just motion. Exporting an After Effects animation as lightweight, scalable JSON that a developer can drop st…
I started as a Motion Graphic Designer working on campaigns and scenes, learning the fundamentals the slow way — tutorials, trial and error, a lot of projects that didn't work the …